1. Prepare public education and outreach brochures
2. Develop a City of Santa Maria storm water website
3. Host, attend, and promote storm water pollution prevention at local events
4. Facilitate a City Storm Water Hotline
5. Develop and promote a children's educational program
6. Conduct media (radio and television) campaigns
7. Conduct business education and outreach
8. Install storm water pollution prevention signage at City park/recreational facilities
9. Brand storm water educational materials with the City of Santa Maria storm water logo
10. Conduct storm drain labeling

Public involvement and participation programs will include:

1. Attend public meetings and address storm water pollution prevention
2. Facilitate an internal City Storm Water Working Group
3. Attend the regularly held Santa Barbara County Association of MS4 Managers meetings
4. Conduct watershed stakeholder coordination
5. A volunteer drainage cleaning program known as "Project Clean Waterways"

Illicit Discharge Detection and Elimination
An illicit discharge is defined as "a point source discharge of pollutants to a MS4 which is not composed entirely of storm water and not authorized by an NPDES permit". Discharge sources must be controlled and illegal behavior prohibited.

The City plans to prevent the discharge of pollutants to receiving waters by eliminating illicit discharges to the City's storm water conveyance system. Additionally, the City intends to gain a thorough awareness of the storm drain system ultimately providing better opportunity for determining the types and sources of illicit discharges entering the MS4.

Illicit discharge detection and elimination steps will include:

1. Identify and manage non-storm water discharges
2. Complete an update to its storm drain system Map
3. Conduct illicit discharge/connection investigation and abatement
4. Implement a "Mutt Mitt" program
5. Adopt a Storm Water Runoff Pollution Prevention Ordinance
6. Conduct business and industry inspections for storm water pollution
7. Implement a Storm Water Pollution Prevention Statement of Understanding
   for businesses
8. Conduct public education and outreach

Construction runoff control best management practices will include:

1. Revise City Grading and Drainage Plan Standards to include additional requirements for soil and construction waste and material handling
2. Revise the City's process of site plan reviews to account for proper management of construction storm water runoff
3. Implement a NPDES Compliance Assurance Deposit
4. Conduct construction site inspections
5. Enforce project conditions of approval and construction site storm water violations

Good housekeeping best management practices will include:

1. Improve storm water pollution prevention techniques associated with municipal operations and maintenance
2. Provide storm water pollution prevention training to City staff
3. Facilitate the operation of a Household Hazardous Waste Collection Facility
4. Reduce pesticide use
5. Update purchasing and contract protcols and boilerplates so they're protective of storm water Improve trash control measures